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Low-cost carriers do not provide entertainment equipment such as audio systems or displays in order to reduce costs. As the only form of in-flight entertainment, their magazines have a very high readership. During flights averaging two hours, passengers can pick up the magazine repeatedly and read it thoroughly. Because these airlines offer low fares, they place particular emphasis on paid in-flight services. In addition to selling food and drinks, they use in-flight magazines to offer merchandise and advertising services. The high readership of these magazines is expected to make product sales and advertising highly effective.